Products in traditional retail stores are often overproduced and more than 85% of all textiles end up in landfills. At Jolly Elephant, we avoid textile waste from overproduction by only producing or purchasing small and limited edition batches of our products.
Although we design and print our clothes at our production and warehouse facility in the Dorset countryside, all of the garments are made by carefully selected manufacturers that adhere to the strictest ethical and social responsibility standards.
Our clothing manufacturer only uses 100% organic certified cotton and recycled polyester to produce our garments. Organic cotton represents only 0.7% of the 25 million tonnes of cotton produced naturally but represents 2.4% of the world’s cultivated land and a massive 16% of the world’s insecticides.
Non-organic cotton contributes to 200,000 deaths per year from exposure to toxic pesticides, and more than 300,000 farmers have committed suicides since 1995 due to the insanely high cost of GMO seeds, pesticides and fertilisers.
Organic cotton has a soft feel, minimal impact on the environment (PETA vegan approved, non-GMO, no pesticides and no fertilisers) and results in high-quality clothes that stay vibrant and retain elasticity for longer – significantly increasing the lifetime of your clothes.
Our supplier takes corporate social responsibility very seriously. They are a Fair Wear Foundation member, are regularly inspected and operate the best factories in Bangladesh, while adhering to the following rules:
- employment is freely chosen
- no exploitation of child labour
- no discrimination in employment
- a legally binding employment relationship
- payment of a living wage or higher
- reasonable hours of work
- safe and healthy working conditions
- freedom of association
Our manufacturer goes above and beyond by offering:
- women empowerment programs
- free training programs
- on-site childcare
- scholarships for workers’ children
- extended maternity leave
- medical cover
- free transportation
- fair-priced grocery shops
- all employees know the Wear Fair Foundation complaints procedure
Moreover, our factories have daily visits from an independent organisation, monthly corporate social responsibility reports and regular audits for all of the certifications held by the factories.
The dying machines used to colour our products are state of the art and use seven times less water than other fast-fashion manufacturers. Moreover, the wastewater goes through a filtration system that allows us to recycle it and use it again.
Our cutting and sowing facilities are fully powered by solar energy, with efficient motion-sensor LED lighting and sky-lights to reduce the impact on the climate. These facilities also have free-to-use electric car charging stations to encourage employees to go green!
Lastly, our manufacturer produces barely any landfill waste. The cutting is optimised to use as much material as possible, with any excess fabrics turned for baby bibs or stuffing for upholstery, while all stock is delivered free of plastic packaging.