Products in traditional retail stores are often overproduced and more than 85% of all textiles end up in landfills. At Jolly Elephant, we avoid textile waste from overproduction by only producing or purchasing small and limited edition batches of our products.
Although we design and print our clothes at our production and warehouse facility in the Dorset countryside, all of the garments are made by carefully selected manufacturers that adhere to the strictest ethical and social responsibility standards.
Our clothing manufacturer only uses 100% organic certified cotton and recycled polyester to produce our garments. Organic cotton represents only 0.7% of the 25 million tonnes of cotton produced naturally but represents 2.4% of the world’s cultivated land and a massive 16% of the world’s insecticides.
Non-organic cotton contributes to 200,000 deaths per year from exposure to toxic pesticides, and more than 300,000 farmers have committed suicides since 1995 due to the insanely high cost of GMO seeds, pesticides and fertilisers.
Organic cotton has a soft feel, minimal impact on the environment (PETA vegan approved, non-GMO, no pesticides and no fertilisers) and results in high-quality clothes that stay vibrant and retain elasticity for longer – significantly increasing the lifetime of your clothes.
Cultivating organic cotton ensures that no chemical insecticides, fertilisers or pesticides flow into the soil or into adjoining rivers, lakes or seas. This also means that the water used for organic farming is not considered as lost water, as it can be reused again and can return to the soil and other water sources without causing any harm. The overall positive effect on water, animals and biodiversity means that the well-being and livelihood of cotton farmers and their communities are respected and protected.
Benefits of organic cotton:
- 26% less potential for soil erosion
- 46% less impact on global warming
- 70% less acidification of land and water
- 91% less surface and groundwater use
Our hoodies and sweatshirts contain 15% recycled polyester. Recycled polyester not only helps tackle the plastic waste problem, but also offers major energy savings in the manufacturing process. Our polyester is made from recycled plastic bottles that would otherwise go to landfill or end up in our oceans.
These bottles are cleaned, melted and purified. Then, the liquid is blown into yarn to create clothing fabrics. Our recycled polyester is sourced mainly from China. Products made with recycled polyester are soft, durable and breathable. We recycle what otherwise would become a polluting waste.
Worker’s rights and working conditions
Our supplier takes corporate social responsibility very seriously. They are a Fair Wear Foundation member, are regularly inspected and operate the best factories in Bangladesh.
Fair Wear Foundation (FWF) is an independent organisation that works with apparel brands, garment workers and textile industry influencers to improve labour conditions in garment factories. This includes ensuring several key principles:
- employment is freely chosen
- no exploitation of child labour
- no discrimination in employment
- a legally binding employment relationship
- payment of a living wage or higher
- reasonable hours of work
- safe and healthy working conditions
- freedom of association
Our manufacturer goes above and beyond by offering:
- women empowerment programs
- free training programs
- on-site childcare
- scholarships for workers’ children
- extended maternity leave
- medical cover
- free transportation
- fair-priced grocery shops
- all employees know the Wear Fair Foundation complaints procedure
Moreover, our factories have daily visits from an independent organisation, monthly corporate social responsibility reports and regular audits for all of the certifications held by the factories.
By choosing only organic cotton, we ensure that a minimal amount of water is used in crop production and also that it’s not polluted by harmful chemicals.
Our factory uses leading state-of-the-art water treatment equipment. This removes all toxic elements and ensures that the water is safe enough to be discharged into the inland surface water. The treated water is also reused for car washing and gardening at the factories. This is highly monitored by the factory and government laboratories for safety.
Our cutting and sowing facilities are fully powered by solar energy, with efficient motion-sensor LED lighting and sky-lights to reduce the impact on the climate.
Lastly, our manufacturer produces barely any landfill waste. The cutting is optimised to use as much material as possible, with any excess fabrics being used to make accessories.