Sustainability and Responsibility

Jolly Elephant’s approach to a green, growth mindset

As a responsible clothing brand, we ensure all of our manufacturing methods go above and beyond the ideals of our growing customer base, working hard towards our vision to build a better future for our planet.

We believe that sustainable fashion is the future! Jolly Elephant is taking steps to ensure we’re part of the movement of the green, growth mindset.

Products and fabrics

Products in traditional retail stores are often overproduced and more than 85% of all textiles end up in landfills. At Jolly Elephant, we avoid textile waste from overproduction by only producing small and limited edition batches of our products.

Our t-shirts are:

  • made from 100% organic cotton
  • vegan approved (free of any animal materials)
  • any viscose comes from sustainable woodlands
  • SEDEX and WRAP-certified

Organic cotton has a super soft feel and has minimal impact on the environment. Moreover, our organic cotton tees are high quality, stay vibrant and retain elasticity for longer.


As we design and print our products in-house, we have control over which suppliers we use.

Our garments come from SEDEX and WRAP-certified, ethically and environmentally responsible factories which also have GOTS, RCS, BSCI or Oeko-Tex certifications.

Our sustainably-led supplier vows to never use air freight, is part of the carbon footprint™ tree-planting scheme and provides our garments in recycled cardboard boxes (with zero plastic packagings).


Jolly Elephant designs, hand-prints and finishes the details on all of our clothing. We’re being as environmentally friendly as possible – from being mindful of printing paper, to correctly disposing of any inks used to print our designs.

In addition, misprinted and returned products are donated to charity shops and homeless shelters to ensure that our clothing doesn’t go to waste.


The majority of our products are sent in recyclable lightweight cardboard boxes (made from recycled corrugated paper), wrapped in acid-free eco-friendly tissue paper and sealed with recyclable and eco-friendy packing tape (biodegradable and repulpable).

Smaller items and single t-shirt are sent in plastic poly-mailers which are made from 100% polyethylene, a recyclable plastic. This packaging is not only recyclable but also helps us keep your package lightweight to reduce the carbon footprint of your purchase.

Delivery partners

Jolly Elephant works with a selection of companies to deliver your orders on time. Here are links to our partners’ environmental policies and what they’re doing to be more sustainable:

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