Farmer looking at cotton plant


Disrupting fashion: becoming the most sustainable clothing brand on this planet

Our clothing is printed at our sister company, Lumic Print. For full information about how we and our suppliers are sustainable, please visit the Lumic Print website.

Could we improve anything else?

We're always looking to improve and become more sustainable. If you have any suggestions on things we could improve, please don't hesitate to contact our team. We appreciate feedback relating to all areas of our business.

10% for charity

10% for charity

10% of sales go to David Shepherd Wildlife Foundation to help protect wildlife and habitats.

Elephant and elephant calf walking in field

Join the herd

Sign up to get 10% off your next order and for a chance to win a £100 Jolly Elephant gift card every month!