The story so far…


Save elephants, endangered wildlife and habitats. One purchase at a time.

Baby elephant orphan being fed milk

What Jolly Elephant stands for

We are a Dorset-based carbon-negative clothing brand that will make you look good, raise awareness of the ivory crisis, and directly support wildlife conservation charities throughout the world.

Channelling our love for elephants and wildlife, we design and print an array of premium clothes and donate 10% of profit to the David Shepherd Wildlife Foundation. However, we also plant trees, use zero plastic packaging and more.

Protecting elephants and wildlife is an enormous task, and something close to our hearts. Only together can we make a difference by preserving loving and compassionate animals and habitats from extinction.

By purchasing and wearing Jolly Elephant products, you are joining us in the fight to rescue the biodiversity of endangered habitats by preventing the effects of the ivory trade and the loss of habitats, while supporting ethical and sustainable manufacturing.


We care about the environment as much as we do about elephants and wildlife. Sustainability and responsibility.


Superior quality and comfort of organic cotton. Support a good cause, feel good and be fashion-confident.


Inclusive to body types, easy to wear and affordable, but we don’t sacrifice on the quality of our products.

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10% of profit goes to charity

10% of all Jolly Elephant profit directly supports wildlife conservation efforts of the David Shepherd Wildlife Foundation. David Shepherd Wildlife Foundation is a UK registered charity (1108693) working to raise vital funds supporting front line conservation projects which help secure a future for endangered wildlife in their natural habitat.

Elephants in Africa

Who are we?

With no compromise on ethics or the environment, we’re a small team, fueled by our passion for wildlife, that design and print clothing at our very own solar-powered facility and warehouse in Hazelbury Bryan, Dorset and with offices in Yeovil, Somerset.

We have partnered with one of the best ethical, sustainable and premium-quality garment manufacturers in the world with an aim for Jolly Elephant to offer sustainable and ethically-produced clothing.

Through our work, we hope to educate why elephants matter while having a direct impact on endangered wildlife and redefining the fashion industry by taking fast fashion out of the picture.